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BASF recognized for commitment to #HurricaneStrong and Breezy Point house rebuild

Posted on January 12, 2018
BASF recognized for commitment to #HurricaneStrong and Breezy Point house rebuild

ORLANDO, FL, January 12, 2018 – BASF was honored by the Federal Alliance for Safe Homes (FLASH) for outstanding efforts in advancing education and awareness toward #HurricaneStrong, a national collaboration that encourages hurricane safety and building resilience. This recognition was for the work BASF did on the rebuild of a Breezy Point, New York, house that was destroyed during Superstorm Sandy in 2012.


The rebuild will serve as an educational project to promote disaster-resilient construction practices across the country. The company received a 3D model of Breezy Point and storybook to commemorate the event.


“BASF works closely with our customers and organizations like FLASH to showcase how our key construction technologies help customers ‘Build Back Better,’” said Juan Carlos Ordonez, Senior Vice President, Performance Materials North America for BASF. “Through our Disaster Durable Solutions™ program, we are working to ensure long-lasting, resilient construction that reduces the significant impact natural disasters have on communities across North America.”


Architect Illya Azaroff, AIA from + LAB, created the 3D model as a design tool to test the overall implementation and building process of the home. The scaled down model allowed construction methods, costs and BASF technologies to be streamlined into the process. The 3D model and storybook from Azaroff was presented by Leslie Chapman-Henderson, president and CEO of FLASH.


“We cannot prevent severe weather, but initiatives like BASF Disaster Durable Solutions and the #HurricaneStrong education project are helping families understand the many affordable ways to build homes that are energy efficient, sustainable and more disaster resilient,” said Chapman-Henderson.


For a press photo, please click the following link:


Caption: Leslie Chapman-Henderson, president and CEO of FLASH, presented the 3D model of the Breezy Point rebuild to Juan Carlos Ordonez, Senior Vice President of Performance Materials North America of BASF, for outstanding efforts in advancing the FLASH educational program, #HurricaneStrong. They are (from left) Erika Peterman, Vice President of Performance Materials, BASF, Leslie Chapman-Henderson, Juan Carlos Ordonez and Joel May, Performance Materials, Disaster Durable SolutionsTM, BASF.


About BASF's Performance Materials Division

BASF’s Performance Materials division encompasses the entire materials knowhow of BASF regarding innovative, customized plastics under one roof. Globally active in four major industry sectors – transportation, construction, industrial applications and consumer goods – the division has a strong portfolio of products and services combined with a deep understanding of application-oriented system solutions. Key drivers of profitability and growth are our close collaboration with customers and a clear focus on solutions. Strong capabilities in R&D provide the basis to develop innovative products and applications. In 2016, the Performance Materials division achieved global sales of € 6.9 bn. More information online:


About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,500 employees in North America, and had sales of $16.2 billion in 2016. For more information about BASF’s North American operations, visit


At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 114,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of more than €58 billion in 2016. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information at

Categories: Press Releases